We turn culture into products that scale.
BRANDS
Brands with personality.
21cv builds and operates talent-led businesses across consumer products, franchises, and IP.
Services
- Brand Development
- Operations & Finance
- Retail & Distribution
- Audience & Growth
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Founded by Green Day, Punk Bunny Coffee offers bold blends made from 100% organic, Fair Trade-certified beans.
A heritage fragrance business being rebuilt for a new generation around affordable luxury, talent, and national retail. Available nationally at CVS.
Created by Tom Hanks, with all profits supporting veterans. Coffee is the first category within a broader consumer platform. Available nationally at Walmart.
Designer-inspired fragrance brand built for the drug channel, offering high-quality alternatives at an accessible price. Available nationally at Walgreens.
EXPERIENCES
Experiences built for fans.
21cv produces brand activations and original, repeatable event properties designed for fans, not impressions.
Services
- Property Development
- Event Operations
- Promotion & Marketing
- Content & Amplification
- Property Development
- Event Operations
- Promotion & Marketing
- Content & Amplification
SELECTED WORK
7-Eleven FanLand
A multi-week, multi-location fan experience bringing together soccer, food, music, and culture around 7-Eleven’s summer platform.
Punk Bunny Activations
Bringing the Green Day's Punk Bunny world to life through culture-first activations, from a 7-Eleven takeover to the Kerplunk Kandy Slurpee Speakeasy to Hollywood Boulevard.
entertainment marketing
Marketing That Feels Like Entertainment.
21cv delivers entertainment-led marketing that earns fans and extends beyond campaigns into ownable IP.
Services
- Talent & IP Partnerships
- Branded Entertainment
- Content & Social
- Music & Soundtracks
- Branded Entertainment
- Content & Social
- Music & Soundtracks
SELECTED WORK
Miles Davis Centennial
Partnership strategy, licensing, and business development, including collaborations with Slack, Dad Grass, and more.
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Punk Bunny Culture Collaborations
Expanding the Punk Bunny universe through culture-led collaborations with 7-Eleven, American Dad, Grind, Keurig, and more.
About 21CV
21cv is the modern operating platform for talent-led brands and IP. We combine fan-powered brand building with deep CPG expertise to move ideas from concept to scale. Built nimbly across three divisions – Brands, Experiences, and Entertainment Marketing – 21cv is designed for the evolving demands of brand building in the creator era.
- 20+ Ventures built from inception
- 50+ Transactions
- $10B+ Value created